ميزان - Meezan
Kids Education Center
Meezan is a local arabic kids education center, focused on enriching kids' knowledge on different values and topics.
There are 4 core topics/values that the center is focusing on:
1. Social knowledge
2. Cultural knowledge
3. Environment
4. Technology (I/O)
I was asked to design their brand identity and logo with the purpose of designing it in a very playful and reletable way to kids, while maintaning the professional and importance of the center's values and goals.
Design Concept
The name 'Meezan' is the Arabic word for 'Scale' or 'Libra', which is aimed to convey that your mind is only enriched by having different values and interests but only if they're balanced and enriched equally.
The logo design is the square shaped mind filled with letters looking balanced like weighing things on a scale.
The approach was cartoonish looking, hence the thin black outline and playful typography.
Previous sketches for Meezan.
Meezan's Core Programs + Patterns
As mentioned before, there are 4 core programs that the center is focusing on and making courses from, so I designed an icon and a pattern for each individual program.
The programs in order: 1. The I/O Technology Program, 2. The Ozon/Environment Program,
3. The Social Program (Duroob), 4. The Cultural/Literature Program (Huroof).
Social Media Posts / Templates
Prints + Stationery
Client:
Rahaf Zakkar - Small Business Owner
Hamah - Syria
Scope:
Logo and Visual Brand Identity Design
Brand Guidelines
